S&H greenpoints is the digital reincarnation of S&H Green Stamps, the most successful loyalty program in history. Originating in 1896, S&H Green Stamps once issued three times as many stamps as the US Post Office. By the 1960's S&H was the largest purchaser of consumer products in the world. Green Stamps were everywhere. Now, S&H greenpoints gives customers all the benefits of the trusted S&H brand digitally-no more licking and sticking. In the checkout lane, online, with our service partners, and through an S&H credit card, members have a network of opportunities to earn and redeem greenpoints.

With S&H greenpoints grocers can build sales, improve their margin, and increase customer loyalty. Our grocery partners have a significant edge by marketing their shoppers one-to-one right at checkout and in real-time. S&H greenpoints shifts consumer behavior. It's proven to work.

The S&H loyalty solution allows grocers to compete on a non-price differentiated basis. Customers earn 10 greenpoints for every $1 they spend, and then redeem greenpoints for in-store specials or rewards from the S&H greenpoints catalog.

Consequently at the POS end of the system, the Midax customer loyalty module collects all transactional data from the POS system on-line and performs shopping basket analysis on each transaction. The card used is typically the check authorization card: Midax is not a heavy promoter of more plastic!
Typically many customer loyalty programs are heavy on maintenance, particularly creating and maintaining the customer files. They can also be expensive to set up if you have to issue customer loyalty cards. With Midax you can use the same card you are using for other applications, such as check authorization.

This allows target marketing and enables you to focus on your most profitable customers and the products they buy. Combine this application with the Midax buying module and you have a sophisticated merchandizing tool, which will help you maintain your best customers and hone both the product mix in your stores and the quantities of that mix for maximum profitability.
Points earned can be converted to Midax internal programs such as gift or charity card credits or gift certificates or into external programs such as vouchers for other stores (including electronic vouchers for equally equipped partner stores) or airmiles etc.

The Frequent Shopper database allows analysis which identifies

• what profitability category the customer belongs to
• whether the customer is increasing or decreasing his sales with you
• what shopping basket profiles each customer has
• what product a customer buys
• what a customer is not buying, contrary to the shopping basket analysis expectation
• the level of his/her brand loyalty
• the frequency of his/her purchase

This enables you to identify groups of customers for individual product promotion including mailings. It also includes the ability to create a unique shopping list on the web for each individual customer. This means a chain's customer can buy online, directed on the one hand by the individual buying pattern monitored by Midax and on the other by the chain's merchandizing and promotional activity, which in turn is fed by the Midax customer loyalty database.