Tools to manage and improve customer relationships

Customer relationships are the backbone of business for independent grocers, specialty food stores, natural/organic stores and food cooperatives. STCR has spent over 4 decades working with a variety of grocers, therefore we recognize the importance of using the right tools for identifying and rewarding frequent shoppers and increasing customer loyalty. STCR has partnered with the following companies to help you better serve your customers.

Catalina Marketing Retail Services

Catalina Marketing Retail Services division provides behavior-based loyalty marketing products and services to help retail clients manage customer relationships and accomplish marketing objectives.

Catalina Marketing Retail Services products give STCR clients the ability to:

• Retain current consumers with strategic loyalty incentives, products and services
• Improve spending efficiency by leveraging purchase behavior as a targeting engine
• Accomplish marketing objectives by managing customer relationships
• Gain market share by connecting with customers both in and outside the store

S&H Greenpoints: The Next Generation of Loyalty Marketing

S&H Greenpoints is the digital reincarnation of S&H Green Stamps. Originating in 1896, S&H Green Stamps once issued three times as many stamps as the US Post Office. By the 1960s S&H was the largest purchaser of consumer products in the world. Green Stamps were everywhere. Now, S&H Greenpoints gives customers all the benefits of the trusted S&H brand digitally-no more licking and sticking. In the checkout lane, online, with our service partners and through an S&H credit card, members have a network of opportunities to earn and redeem Greenpoints.

With S&H Greenpoints grocers can build sales, improve their margin and increase customer loyalty. Our grocery partners have a significant edge by marketing their shoppers one-to-one right at checkout and in real-time. S&H greenpoints shifts consumer behavior. It's proven to work.

Midax

The prime objective of the Midax customer loyalty program is to identify the most profitable customers for the store, so that you can provide a range of services and options to maintain those customers.

Consequently at the POS end of the system, the Midax customer loyalty module collects data from the POS system on-line and performs shopping basket analysis on each transaction.

The Frequent Shopper database allows analysis that identifies:

• what profitability category the customer belongs to
• whether the customer is increasing or decreasing his sales with you
• what shopping basket profiles each customer has
• what product a customer buys
• what a customer is not buying, contrary to the shopping basket analysis expectation
• the level of his/her brand loyalty
• the frequency of his/her purchase

This enables you to identify groups of customers for individual product promotion including mailings. It also includes the ability to create a unique shopping list on the web for each individual customer. This means a store's customer can buy online, directed on the one hand by the individual buying pattern monitored by Midax and on the other by the store's merchandising and promotional activity, which in turn is fed by the Midax customer loyalty database.