GOOGLE UPDATE LETS RETAILERS GIVE SHOPPERS OPTIONS
Now stores can highlight online shopping, delivery, curbside and inventory
The pandemic has, of course, changed the way people shop, with safety concerns and fluctuations in supply making self-checkout, online ordering, and grocery pickup and delivery crucial offerings for retailers.
Flexible shopping options powered by smart technology provide better customer experience. Shoppers can check product availability in advance of shopping in-store, saving time and the inconvenience of traveling only to find that a product is out of stock. And, offering delivery and contact-free pickup helps shoppers get the groceries they need while maximizing social distancing.
But, it’s important to not only offer online shopping, delivery and pickup -- grocers also need to let their shoppers know about these options. A recent update to Google’s Shopping search results, lets retailers clearly communicate all of the shopping options they offer. This feature can help retailers stand apart from competitors, and find new customers looking for the most convenient and safe shopping experience.
Google made this change because of the massive spike in searches for terms such as “safe shopping” and “curbside delivery” and the need for an easy way for shoppers to see what is in stores before committing to going in person. This change allows grocers to inform existing customers and reach new ones.
Does your store have the technology needed to support in-demand shopping options? Learn more about how STCR can help identify and implement POS and e-commerce solutions that improve customer relationships.