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What is Customer First Commerce? and Why You Should Care

There is a great deal of pressure on grocers today because of how much customer needs and expectations have been changing, especially over the past 12 months. The digital and physical worlds of shopping are fusing together, creating the need to meet customers where they are today - across online, mobile, digital, curbside pickup, and delivery. This requires a more enhanced approach to serving your customers seamlessly and what you need to be offering them. Implementing these upgrades efficiently and effectively is where a lot of grocers are struggling.

 

Most grocers and retailers are now balancing more than ever to keep business going, taking care of customers, and in some cases, doing it all while having to give away profits to meet customers where they are today. Some are just starting down the path of digital transformation. Some may already be addressing these changing needs with solutions that eat heavily into profit margins.

What if you could implement affordable tools that will help grow your brand, increase customer loyalty, and owning all your data to help you work smarter, not harder? What if you could make your customer experience stand out from your competition?

Many enhanced shopping trends behind a customer-first experience are being integrated within the grocery industry, and stor.ai can help you prepare today to stay relevant into the future by assisting with the following:

  • Perfecting mistake-proof and higher units per hour (UPH) order fulfillment.
  • Providing a personalized online experience that offers promotions, substitutions, and merchandising based on buying history and personal preferences (vegan, diabetic, gluten-free, etc.) that incorporates AI-Driven upsell opportunities.
  • Increase dollars per cart with dynamic recipes to be made at home where all items can be added to a customer’s cart while shopping with a single click.
  • SNAP/EBT transaction support (Read more in Progressive Grocer). 

These trends put your customer experience first, increase your customer loyalty, and provide a total shopping experience that separates you from your competition.​ This is the emerging customer-first commerce business model.

Whatever your situation and wherever you are with your digital transformation, our team can assist with an entire upgrade or just some of the pieces of this customer-first commerce experience. You can implement these benefits in weeks, not months, starting from your current situation, tools, and goals.

Start the discussion by emailing sales@stcr.com and get the information you need to understand what you are missing and how much you stand to gain. 

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