What's the Future of Augmented Reality in Grocery Stores?
If you’ve used filters on Snapchat or TikTok, you’re likely already familiar with augmented reality (AR). Even global retailers are investing in AR experiences by adding ways to virtually try on or test products. But how does augmented reality translate into the grocery store landscape? Experts say AR will radically change the way customers grocery shop both inside and outside physical stores.
What is augmented reality (AR)?
AR enhances the physical world with digital visual elements or sounds through technology. Retailers use AR to promote products, enhance marketing campaigns, and collect consumer data. AR innovations have increased in popularity significantly over the past few years. In 2021, 93.3 million people used augmented reality at least once per month. Meaning, 28.1% of the total U.S. population across all age groups have already embraced the trend.
Using AR in grocery stores
AR is becoming more commonly used by brands to sell products. Virtual try-ons and product demos help alleviate a layer of risk associated with online shopping. According to a Snapchat report, 80% said they feel more confident in their purchases after using an AR tool. Plus, 60% of respondents said they were more likely to purchase food and beverages after using an AR experience.
Augmented reality can also effectively liven the in-person shopping experience, encourage customer loyalty, and even help collect data for grocers. Here are other ways grocers will use AR.
- Promoting Sales: Shoppers can scan aisles with their cameras to unlock virtual coupons and items on sale that day. Grocers can also theme their stores virtually for holidays and incorporate games with rewards.
- Personalization: Knowing exactly what your loyal customers want is more important than ever. Grocers can alleviate the “product hunt” and use AR to direct customers to their favorite items. Stores can also add visual stories or information about their products to help their customers make informed shopping decisions.
- Store Navigation: A British retailer launched an AR app that allows customers to create shopping lists and use an on-screen path to find the products they want to buy. This can help customers and online order pickers find items even more efficiently.