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Is Your Store Ready for Summer Shopping Trends?

Family grilling corn in their backyard

The warm weather is here and consumers are starting to think about their summer activities. Between poolside hangouts and Fourth of July parties, grocers should expect to see a surge in sales on grilling staples and supplies. And according to a report, shoppers are starting to buy items for grilling in late May, before Memorial Day, with purchases reaching a peak in July for Independence Day. Here’s what grocers should expect and how they can prepare through retail technology.

Data suggests stores should expect typical grilling staples to fly off the shelves. This includes meat products like ground beef, hot dogs, sausage, hamburger, pork chops, steak, and Italian sausage. Meat alternatives are also showing popularity in stores due to dietary restrictions and healthy eating resolutions following the winter holidays. Of course, hamburger and hot dog buns will be at the top of shoppers’ lists as well.  Aside from handhelds, grocers should expect accompaniments like fries, potato salad, baked beans, barbecue sauce, marshmallows, and soda to be in high demand. 

In general, grilling will continue to be a popular pastime during the summer months, even as restaurants open up with the easing of the pandemic. In a report earlier this year, grilling-related revenue rose 14% last year and reached $6.1 billion in sales. While holiday shopping is expected for grocery stores, retailers look to technology to better streamline the planning process.

Store management technology can help stores more effectively prepare through accurate forecasting. STCR's retail solutions analyze spending habits, customer segmentation, and trend-based purchasing decisions to help retailers better predict what customers need.

Through STCR’s omnichannel technology, stores can understand overall demand better and cater to consumer needs through efficient category planning. Prepare effectively for high-product demands through STCR’s full suite of retail solutions. Talk to us to learn how STCR can optimize your store today.

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